Fun Systems Ops
Business command center · 2026-06-18 → 2026-07-15
Updated 2026-07-16T07:06:09+00:00
COMMAND CENTER
Business command center · 2026-06-18 → 2026-07-15
📞 CALLS THIS WEEK · north star
TODAY'S MISSIONPRIMARY OBJECTIVE
Today: close/follow up warm leads, finish A2P setup, and move one concrete acquisition asset forward.
10-day goal: In 10 days: close 1–2 first clients, get A2P cold SMS live, run the first roofer no-website SMS test, and create 10–20 qualified contractor conversations across ads + SMS + follow-up.
⚠ CURRENT CONSTRAINT
Not enough interested calls.
The offer is clear enough. Proof is strong enough. The constraint is manufacturing more qualified contractor conversations and tightening the verbal-close → payment handoff.
🎯 RIGHT NOW · DO FIRST
- Follow up the $297 roofer around domain/onboarding and call after sending the message.
- Follow up the $147 website-only lead with a concrete checkout/onboarding next step.
- Finish GHL A2P/10DLC setup so cold SMS can start safely.
- Keep the $20/day Instant Form ads running; do not over-optimize before more calls.
- Prepare the first 100-lead no-website roofer SMS test batch.
♻ DAILY OPERATING LOOP
- Call every new Meta lead fast, then 3–5 follow-up attempts over 3 days.
- Do one warm-lead close action: checkout link, onboarding, domain decision, or direct call.
- Advance SMS setup/batch: A2P, lead scrape, import, message test, or reply handling.
- Publish or prepare one proof/content asset from real sales/build activity.
🎮 10-DAY LEVELS
▶
Day 1
Close warm leads
- Push $297 roofer to checkout/domain decision.
- Follow up $147 lead with clear next step.
- Finish A2P setup task currently in progress.
Day 2
SMS foundation
- Confirm A2P status.
- Prepare/import first 100 roofer no-website leads.
- Finalize two-message SMS test.
Day 3
Launch controlled SMS
- Send first small SMS batch.
- Call every positive/curious reply.
- Log reply language and objections.
Day 4
Follow-up machine
- Second SMS touch to non-responders.
- Call Meta leads again.
- Convert any “send info” response into example/Zoom.
Day 5
Proof/content
- Post one roofer preview/case-study style reel.
- Turn sales objections into ad/content angles.
- Check which niche produced real conversations.
Day 6–7
Review + tighten
- Review calls, replies, ghosts, and booked calls.
- Tighten close language and checkout handoff.
- Duplicate only the clearest winning ad/niche signal.
Day 8–10
Scale what replied
- Run next 100–200 SMS leads in the best niche/market.
- Keep ads running.
- Aim for 10–20 qualified conversations total.
⏳ SMALL TASKS · LAST PRIORITY
- Document fulfillment capacity before multiple clients close.
- Confirm exact GHL pipeline stage names and no-show recovery flow.
- Decide whether $147/$297 pricing needs minimum commitment or setup-fee guardrails.
SALES SCRIPTS
Tap any line to edit · saved in this browser
⚔ CLOSE RULE
Do not end warm calls with vague intent. Move to checkout, onboarding, domain decision, or a specific follow-up time before hanging up.
Lead opener / icebreaker
- Hey [Name], saw you came through about the website — do you have two minutes now?
- Before I explain anything, what made you submit the form?
- Are you mostly trying to look more professional, get more calls, or replace an old/bad site?
Diagnosis questions
- Do you have a Google Business Profile right now?
- Where do most of your jobs come from at the moment — referrals, Google, Facebook, ads, or something else?
- When someone searches your company, what do they see first?
- If a customer asks for your website today, what do you send them?
- What would make this worth paying monthly for you — more trust, more calls, faster follow-up, or better ads later?
Presenting the offer
- The simple version is: we set up a clean contractor website and lead capture system without a big upfront build cost.
- For you, I would keep this simple: professional site, service pages, call button, quote form, and enough trust/proof so people can verify you quickly.
- The website-only plan is $147/month. The stronger package is $297/month if you want the better setup and growth foundation.
Close / payment handoff
- Perfect. Let’s get the basics set up now while we’re on the phone. It takes two minutes — I’ll send you the checkout link, and once that’s done I’ll send the onboarding form for your business info.
- No problem. I’ll send it now. When today are you realistically able to knock it out — later this afternoon or tonight?
- Cool, I’ll check back with you at [time] if I don’t see it come through.
- Before I start setting anything up, do you want to use the domain we discussed or should I grab a clean option for you?
Cold SMS starters
- Hey, is this [SMS Business Name]?
- Cool — I noticed there’s no website listed for you on Google. I help roofers get a clean site set up without a big upfront build cost. Want me to send over a quick example?
- Just checking — should I send you the example or leave it?
META ADS
Running: $20/day Instant Form test · 2026-04-02 to 2026-05-23
AD FUNNELIMPRESSIONS → REACH → RESULTS
Static image Instant Form ads are working better than the old website funnel. Volume is low and many leads are bad/unreachable, but the conversations are strong enough to validate demand.
⭐ BEST SIGNAL
Ad-V2-East-Coast-Systems_v1
2 results @ $147.48 · baseline: ~$20/day for ~2 months, 0 conversions, a couple no-shows, 0 closed.
💡 ACTIONABLE INSIGHTS
- The main problem is not enough qualified leads; Meta is still a channel to test, but creative and offer angle need work.
- The only useful signal is that East Coast Systems got the 2 tracked results; treat that as an angle to iterate, not proof of a winner.
- Missing click/CTR/CPC/landing-page-view data makes the old report incomplete; the next export must include the full funnel.
- Do not judge the business from this test; judge the next week by output volume and whether any lead conversations appear.
⚔ NEXT ACTIONS
- Create 5–10 new ad creatives before relaunching: founder-face video, problem/solution, audit offer, before/after website, missed-call/review angle.
- Restart with small controlled tests and clear naming: angle, creative, offer, audience, date.
- Track the funnel every day: spend → impressions → clicks → landing-page views → leads/messages → booked calls → shows.
- Use organic posts to pre-test angles before or alongside ads.
- End-of-week only: kill weak angles, keep any angle that creates responses, and write the next creative batch.
📋 NEXT TEST PLAN
- Daily: ship at least one creative or ad variation.
- Creative batch: 3 problem-led, 3 proof/demo-led, 2 founder/direct pitch, 2 offer/audit-led.
- Offer to test: low-friction audit / website teardown / contractor growth review before pushing booked call too hard.
- Review cadence: do not over-optimize daily; review at week end unless spend is clearly broken.
LEADS + CRM
GoHighLevel · live
SALES PIPELINEOPEN OPPS BY STAGE
👑 HOT OPPORTUNITIES
| Opportunity | Stage | Value |
|---|---|---|
| Chad Dowdy | 🔥 Ready to Close | $0 |
| On Time Roofing | Lead in | $0 |
| Alvin Taliaferro | 🤖 No Contact x1 text 1 | $0 |
| Tony Steele | 🤖 No Contact x2 text 2 | $0 |
| Timothy Butler | 🤖 No Showed to Google Meet | $0 |
| Steven King | Lead in | $0 |
| Caylan Cordaro | Zoom Call Finished (follow up?) | $0 |
| Miguel Quian | 🤖 No Contact -> Long Term Nurture | $0 |
🆕 LATEST LEADS
| Lead | Source | Added |
|---|---|---|
| giorgio domenico | Social media | 2026-07-15 |
| al business chat | Social media | 2026-07-13 |
| the slipper supplier | Social media | 2026-07-13 |
| badge pending | Social media | 2026-07-12 |
| bluetickhub | Social media | 2026-07-11 |
| on time roofing ot***@att.net | 2026-07-10 | |
| badge confirmed | Social media | 2026-07-09 |
| badge pending | Social media | 2026-07-09 |
📅 BOOKING CALENDARS
| Calendar | Slot |
|---|---|
| Launch Call /fun-systems-launch | 45 min |
| 15-Minute Walkthrough /fun-systems-demo | 30 min |
SMS OUTREACH
No-website contractor scrape · current market: Charlotte, NC
TODAY'S HUNTNEW QUALIFIED LEADS
50 / 50
Daily objective: collect 50 new contractor businesses with no real custom website on Google. City-first — exhaust one market before moving on.
🗺 CAMPAIGN MAP · MARKETS CONQUERED
✓
Tampa, FL
81 leads
✓
St. Petersburg, FL
113 leads
✓
Clearwater, FL
123 leads
✓
Brandon, FL
115 leads
✓
Riverview, FL
81 leads
✓
Lakeland, FL
123 leads
✓
Orlando, FL
130 leads
✓
Jacksonville, FL
131 leads
✓
Atlanta, GA
106 leads
▶
Charlotte, NC
87 leads
🏆 MARKET COVERAGE
🎯 NICHE COVERAGE
📱 RECENT QUALIFIED LEADS
| Business | Market / niche | Website |
|---|---|---|
| That 1 Painter Charlotte - Fort Mill +1 704-285-8164 | Charlotte Painters | social_or_noncustom |
| That 1 Painter South Charlotte +1 704-274-3557 | Charlotte Painters | social_or_noncustom |
| CertaPro Painters of North Charlotte, NC +1 704-489-0957 | Charlotte Painters | social_or_noncustom |
| Gizmos Painting +1 704-492-8292 | Charlotte Painters | none |
| Constera paver & stone LLc +1 704-912-6530 | Charlotte Pavers / hardscaping | none |
| Superior Hardscapes LLC +1 704-681-4753 | Charlotte Pavers / hardscaping | none |
| Pavestone Charlotte +1 704-588-4747 | Charlotte Pavers / hardscaping | none |
| Sorto Landscaping LLC +1 704-507-4367 | Charlotte Pavers / hardscaping | none |
| Ancient Oak +1 704-609-0340 | Charlotte Pavers / hardscaping | none |
| Turner Asphalt & Sealcoating +1 704-599-3434 | Charlotte Pavers / hardscaping | social_or_noncustom |
SEO / SEARCH
Google Search Console · 2026-06-18 → 2026-07-15 · last 28 days
VISIBILITYIMPRESSIONS · 28D
ImpressionsClicks
⚡ STRIKING DISTANCE
| # | Query · near page 1 | Impr | Pos |
|---|---|---|---|
| 01 | roofer google reviews service for roofers 1 clicks · 3.7% CTR | 27 | 16.7 |
| 02 | fun system 0 clicks · 0.0% CTR | 4 | 7.5 |
| 03 | contractor losing jobs to competitors 0 clicks · 0.0% CTR | 3 | 10.3 |
| 04 | facebook reviews management agency for plumbing 0 clicks · 0.0% CTR | 3 | 4.3 |
| 05 | facebook reviews management for plumber company 0 clicks · 0.0% CTR | 2 | 17.5 |
| 06 | facebook reviews management for plumbing 0 clicks · 0.0% CTR | 2 | 17.5 |
| 07 | facebook reviews management agency for plumber 0 clicks · 0.0% CTR | 1 | 7.0 |
| 08 | facebook reviews reputation company for plumber 0 clicks · 0.0% CTR | 1 | 4.0 |
🔎 TOP QUERIES
| # | Query | Impr | Pos |
|---|---|---|---|
| 01 | roofer google reviews service for roofers 1 clicks · 3.7% CTR | 27 | 16.7 |
| 02 | best roofing company websites examples 0 clicks · 0.0% CTR | 2 | 81.5 |
| 03 | building maintenance leads 0 clicks · 0.0% CTR | 4 | 55.2 |
| 04 | contractor losing jobs to competitors 0 clicks · 0.0% CTR | 3 | 10.3 |
| 05 | contractor marketing system 0 clicks · 0.0% CTR | 14 | 34.8 |
| 06 | contractor marketing systems 0 clicks · 0.0% CTR | 5 | 62.2 |
| 07 | contractor online lead systems 0 clicks · 0.0% CTR | 2 | 79.0 |
| 08 | custom generation lead mlm 0 clicks · 0.0% CTR | 3 | 47.0 |
| 09 | drywall leads 0 clicks · 0.0% CTR | 1 | 89.0 |
| 10 | facebook reputation management for plumber 0 clicks · 0.0% CTR | 3 | 33.0 |
📄 TOP PAGES
| # | Page | Impr | Pos |
|---|---|---|---|
| 01 | / | 36 | 1.7 |
| 02 | /blog/google-reviews-system-roofing-contractors/ | 613 | 25.2 |
| 03 | /industries/ | 15 | 5.7 |
| 04 | app.funsystems.io/ | 6 | 18.7 |
| 05 | /about/ | 5 | 13.6 |
| 06 | /author/marz/ | 5 | 5.2 |
| 07 | /blog/contractor-website-works-after-hours/ | 17 | 7.8 |
| 08 | /blog/database-reactivation-contractors/ | 11 | 3.8 |
| 09 | /blog/facebook-reviews-software-plumbers/ | 50 | 11.1 |
| 10 | /blog/google-reviews-software-plumbers/ | 1 | 35.0 |
SEO rule
SEO/search is a supporting long-term channel right now. Mine it for proof and striking-distance wins; avoid rabbit holes unless they directly help qualified calls.
OBJECTIVES
The mission · from north star down to today
NORTH STARWIN CONDITION
Build Fun Systems into a lean subscription business serving 1,000 local service businesses.
2026 target: Reach $10k MRR. · Offer validated: ads created real sales conversations; first closes are in follow-up.
📅 MONTHLY
Create the first repeatable conversation loop: Meta instant forms + fast calls + GHL follow-up + controlled no-website SMS outreach.
📆 WEEKLY
Close warm roofers, finish A2P, launch a small roofer SMS test, and keep ads running while tracking calls instead of vanity metrics.
⚡ DAILY · NON-NEGOTIABLE
Today: close/follow up warm leads, finish A2P setup, and move one concrete acquisition asset forward.
🎯 RIGHT NOW
- Follow up the $297 roofer around domain/onboarding and call after sending the message.
- Follow up the $147 website-only lead with a concrete checkout/onboarding next step.
- Finish GHL A2P/10DLC setup so cold SMS can start safely.
- Keep the $20/day Instant Form ads running; do not over-optimize before more calls.
- Prepare the first 100-lead no-website roofer SMS test batch.
♻ MAX-ROI DAILY ACTIONS
- Call every new Meta lead fast, then 3–5 follow-up attempts over 3 days.
- Do one warm-lead close action: checkout link, onboarding, domain decision, or direct call.
- Advance SMS setup/batch: A2P, lead scrape, import, message test, or reply handling.
- Publish or prepare one proof/content asset from real sales/build activity.
🌐 CHANNELS
The only KPI that matters right now is qualified contractor conversations per week. Everything else is secondary unless it increases calls or closes.
Meta instant forms
Primary paid hand-raise source
$20/day total; static image ads for roofers/electricians. Judge by conversations, not lead cleanliness.
Cold SMS + calls
Primary new volume channel
Start with controlled no-website roofer batches after A2P is ready.
Sales follow-up
Revenue unlock
Do not let verbal closes end with vague “I’ll send the link.” Close payment/onboarding on the call.
Organic social
Proof compounding
Post real sales/build material, not generic marketing advice.
SEO/search
Long-term only
Track it, but do not let it steal time from calls and outreach.
Admin/systems
Last priority
Only after today’s lead/conversation work is done.
⛔ DO NOT FOCUS ON
Do not get pulled into SEO rabbit holes, dashboard polish, complicated funnels, or broad automation before the ads/SMS/call loop is producing conversations.
CALLS
Sales calls per week (GHL meetings that showed) · objective: beat last week · live
THIS WEEK0
VS
LAST WEEK0
1 MORE TO BEAT LAST WK
CALLS PER WEEK
Showed (calls)BookedLast week to beat4 calls in period
📅 RECENT MEETINGS
| Date | Prospect | Status |
|---|---|---|
| 2026-07-10 | Timothy Butler | Confirmed |
| 2026-07-08 | Oswald Baker Baker | No-show |
| 2026-07-02 | Matt | Showed |
| 2026-07-02 | Scott DaCunha | Cancelled |
| 2026-06-25 | Steve Hernandez | Showed |
| 2026-06-22 | Oswald Baker | No-show |
| 2026-06-19 | Ryan O'Connor | No-show |
| 2026-06-18 | Luis Lobos | No-show |
🏆 CLIENTS CLOSED · 1
- Kay Kay.Liftss ✞Client
ROAD TO $10,000 MRR
Pipeline: off — current paying subscriptions
■ ■ ■ STACK SUBSCRIPTIONS TO CLEAR THE BOARD ■ ■ ■